since 1976
since 1976
Chevron Malaysia Limited, which operates the Caltex® brand in Malaysia, officially launched its Caltex® Havoline® autoPro workshop programme. The Caltex® Havoline® autoPro workshop programme is tailored for quick-lube automotive business partners who wish to expand their businesses and gain credibility as a preferred operator.
The comprehensive programme, unveiled at Osaga Service Centre, one of the first partner workshops to adopt the programme, is designed to offer the right expertise and resources needed to develop and protect businesses.
To seamlessly protect what matters, the core of the Caltex® Havoline® autoPro workshop programme are five key pillars, all of which are planned with specific objectives in mind and to serve and deliver the most effective results and help improve the capabilities of partner workshops.
Programme benefits include:
> Flexible entry criteria for prospective workshop partners with a lower volume target, and shorter-term commitments
> More comprehensive programme that now includes training, incentives, and business development funds
> Refreshed image standards
Partner workshops are qualified by the scale of Caltex® products sold, among other criteria. Top partner workshops will receive the full Caltex® Havoline® autoPro branding and programme offerings.
Speaking at the launch was Najam Shamsuddin, Area Business Manager, AP Cluster, Chevron Lubricants, “We are proud and excited to bring more value to our business partners and end users through the Caltex® Havoline® autoPro workshop programme. Our fuels and lubricants have been proven throughout the years as products that meet and exceed consumers’ expectations. Now, we are embarking on a journey to build a strong brand image for our partner workshops without the franchisee or royalty fees while gaining the expertise and resources to grow and protect their businesses.”
Being a multi-generational product is not new to Caltex®. One of the earliest partner workshops to collaborate with Caltex® is Kian Ann Car Service Centre in Setapak, who has now collaborated with Caltex® for more than 30 years. Currently helmed by its second-generation owner, Edmund Tan, the Caltex® Havoline® autoPro workshop programme will only better enhance their offerings to their loyal customers.
To celebrate the launch of the Caltex® Havoline® autoPro workshop, Caltex® will be running a special promotion for the first 100 customers who register to get their car serviced at Osaga Service Centre, located in Kajang, beginning 29 July 2019*.
> The first 50 customers who register will receive FREE labour charge for basic oil change and Techron® Concentrate Plus worth RM100
> Subsequent 50 customers stand to receive FREE labour charge for basic oil change worth RM50
To find out more, please visit www.caltex.com/my. For the latest updates, please follow Caltex Malaysia’s official Facebook Page at https://www.facebook.com/Caltex.Malaysia/.
*Terms and conditions apply. While stocks last.
